Well, I'm old enough to (sort of) remember the '60's and there's definitely something familiar about the style. Being a child at the time, I didn't indulge in pharmaceuticals under the influence of which the whole vid would have "made sense;" thus it's hard to say what it all means. "I believe that I am FREE to make my own decisions. I believe that my WILL can create progress and push. I believe that choice is POWER. " (from website) The vagueness of this campaign is interesting but not really surprising to me. (It has its commonalities with "Change" and "Hope.") They seem reticent to acknowledge what exactly the "choice" they are endorsing is. It's obvious if you already know where they're coming from, but I could easily see someone not really paying attention signing on without realizing they're joining a primarily pro-abortion political action site. Abortion is jumbled (it seems deliberate) with contraception, rape treatement, and sex ed in such a way that it is very easily overlooked. I suspect they're aware they won't attract much support if they make their primary purpose clear. All that remains to be done is come up with a new acronym that doesn't mention abortion.